在2020的混沌中摸索出新的光亮
Groping for a new light in the chaos of 2020
在潮起潮落中重启、新生
Reboot and regenerate in the ebb and flow of the tide
2020年对全世界来说都是特殊的一年。而2020年10.1日对于中国人来说，是一个特别隆重的日子：既是国庆也是中秋佳节。月饼作为中秋传统美食代表着对月亮的崇拜，我们希望这款包装设计能将月球隐含的精神表达出来，鼓舞人心，在2020的混沌中摸索出新的光亮。
The year 2020 is a special year for the whole world. And October 1, 2020 is a special grand day for Chinese people: National Day and Mid-Autumn festival. Moon-cakes represent the worship of the moon as a traditional Mid-Autumn festival food. We hope this packaging design can express the hidden spirit of the moon, inspire people, and find new light in the chaos of 2020.
外包装采用用撕的方式打开，撕开的动作代表开启2020年剩下的1/4。
The outer packing is opened by tearing. The tearing action represents the opening of the remaining 1/4 in 2020.
因为月球的引力我们才有了潮汐。所有人的命运就像潮汐一样，不免有潮起潮落。撕开外包装会出现一句话：“也算经历了潮起潮落，惊喜会在裂缝中结果”。
We have tides because of the moon's gravity. The fortunes of all men rise and fall like tides. When the outer packing is removed, a sentence will appear: "After experiencing the ebb and flow of the tide, the surprise will germinate in the crack".
月球是地球的守护者，即使遍体鳞伤也要当夜空中最亮的那颗。设计采用压印工艺还原了月球的环形坑。
The moon is the guardian of the earth. It still want to be the brightest star in the night sky even it is badly wounded. The design uses the embossing process to restore the moon's ring crater.
有人说疫情是地球对我们的警示，我们希望能将包装污染最小化，加入了可持续理念。每个内包装盒子展开是15天的日历，和外包装组合后可成为桌面台历。月饼附赠种子，可以种在外包装袋里。
Some say the epidemic is a warning to us from the earth. We wanted to minimize packaging pollution so we added the concept of sustainability. Each inner packing box is a 15-day calendar when it is unfolded. If combined with the outer packing, it can become a desktop calendar. You can plant the seeds that come with moon-cakes in the outer package.